Kuttlefish (or cuttlefish) known to be one of the most intelligent sea creatures, are often referred to as “chameleons of the sea” because they are able to change color, shape and texture.
Kuttlefishrepresents the ideas of change and adaptation; the materials are the same but the form is new, and the kuttlefish survives.
Kuttlefish is a global online marketplace and community designed to show that used materials matter, that they have value. It does this through YOU: your creativity… your ability… your aspiration… your inspiration… and your desire to make the world a better place. It does this through your inquiry, your entrepreneurship, and your sharing.
At the heart of Kuttlefish is the basic idea that reusing or recycling a material is good – that materials are worth something, even after they are thrown “away.” You will find this ethos throughout our community.
The Kuttlefish Marketplace
The Kuttlefish.com marketplace offers consumers an online shopping option that guarantees social good. Each product listed on Kuttlefish must contribute to waste reduction, most commonly with recycled, upcycled, or reused content. Of doing social good, CEO and Founder Ian Moise said,
“Increasingly, consumers are seeking purchasing options that contribute to the social good. There is no single, more recognized symbol of doing good in the marketplace today than buying products with recycled, reused, or upcycled content.”